In this segment of the YouTube video titled "7 Steps To Marketing Your Lawn Care & Landscaping Business | Low Cost NO Cost Advertising," the speaker, Keith Kelvis, shares seven insightful and cost-effective marketing strategies tailored for lawn care and landscaping businesses.
The initial step involves optimizing Google My Business listings to garner positive reviews, providing the dual benefit of establishing a verified business location on Google Maps and creating social proof. Setting up a Google AdWords account, ensuring consistent branding, claiming local citations, and utilizing retargeting techniques for existing clients are among the recommended strategies.
Kelvis underscores the significance of collecting positive and well-written reviews, emphasizing the impact of these reviews on building credibility and trust among potential customers. The speaker further highlights the importance of pricing transparency on websites, suggesting that displaying clear prices can efficiently filter out clients who may not align with the business.
As the video progresses, Kelvis concludes by stressing the importance of allocating resources to acquiring new customers for landscaping services, providing a holistic approach to marketing strategies that encompass both existing and potential clients. Overall, these strategies are presented as a comprehensive guide for lawn care and landscaping businesses seeking effective and budget-friendly marketing solutions.
